FASHION · BEAUTY · CAMPAIGN
Los Angeles–based photographer creating elevated editorial and commercial imagery for fashion, beauty and lifestyle brands.
Premium Brands Deserve Powerful Imagery
Where editorial storytelling meets commercial intention.
CREATIVE PROCESS
Creative Development
Every project begins with understanding the brand, campaign goals, and visual direction. Together, we develop the concept, mood, creative brief, and shot direction.
Production
From casting and styling to location, hair and makeup, and on-set creative direction, each element is intentionally developed to support the final vision.
Post-Production
Final selections are refined through professional retouching, color, and finishing to create polished, campaign-ready imagery.
WORKING TOGETHER
What types of projects do you take on?
I work across fashion, beauty, editorial, lifestyle, and commercial photography, from creative collaborations to brand productions and campaign imagery.
Can you help develop the creative direction?
Yes. I can be involved from the earliest stages of a project, helping develop the visual direction, mood, shot concepts, and overall approach to ensure the imagery aligns with the brand and its audience.
Can you help coordinate a production?
Yes. Depending on the needs of the project, I can help coordinate talent, styling, hair and makeup, locations, and other creative collaborators needed to bring the concept to life.
Do you provide retouching and post-production?
Yes. Final imagery can include professional retouching, color refinement, and finishing to create polished, campaign-ready photographs while maintaining natural texture and detail.
How are projects priced?
Every project is different. Pricing is developed around the creative scope, production requirements, usage, deliverables, and licensing needs of each assignment.
Are you available outside Los Angeles?
Yes. I’m based in Los Angeles and available for projects throughout California and for travel worldwide.
How do we start a project?
Reach out with a little information about your brand, project, timeline, and creative needs. From there, we can discuss the direction, scope, and next steps.
About Jonny Wooten
Jonny Wooten is a Los Angeles–based fashion and beauty photographer whose work blends editorial storytelling with commercial intention.
With a foundation in photojournalism and fine art, Jonny approaches photography as more than simply creating beautiful imagery. His work is rooted in movement, emotion, and human connection—bringing an authenticity to fashion and beauty that feels both elevated and alive.
Jonny holds a BFA in Fashion Photography from Academy of Art University with a minor in Advertising, where he developed an approach that combines the honesty of documentary photography with the aspirational world of fashion.
Today, he brings that perspective to fashion, beauty, editorial, and commercial projects, creating imagery that communicates identity, captures attention, and connects audiences with the brands behind it.
For Jonny, the goal isn't simply to create something beautiful. It's to create imagery that makes people stop, feel, and remember.